This set of services is designed to provide public administrations and private entities with the tools they need to revitalize and develop local tourism, increasing competitiveness and contributing to community well-being.
Territory and Market Analysis.
Resource Assessment: Analysis of tourist attractions, cultural heritage, natural resources and infrastructure.
Competitor Analysis: Identifying the strengths and weaknesses of competitors in the target market.
Market Research: Understanding the needs, wants and expectations of target tourists.
Branding and Positioning.
Brand Identity Creation: Development of a brand identity that reflects the values and uniqueness of the area.
Positioning Strategies: Definition of market positioning to differentiate from competitors.
Development of Marketing Materials: Creation of brochures, websites, and promotional materials.
Development of Tourism Experiences.
Design of Unique Experiences: Creation of tourism packages that enhance local resources.
Collaboration with Local Suppliers: Engaging local companies to provide integrated tourism services.
Sustainability and Social Responsibility: Promotion of sustainable practices and responsible tourism.
Digital Marketing.
SEO and Online Presence: Search engine optimization for the destination website and social media presence.
Online Advertising Campaigns: Using Google Ads, social media ads, and email marketing to reach target audiences.
Analysis and Monitoring: Monitoring campaign performance and analyzing data to optimize strategies.
Training and Support for Local Businesses.
Workshops and Training: Organizing courses for local businesses on how to improve hospitality and tourism services.
Networking and Collaboration: Creating business networks to promote collaboration and joint tourism product development.
Financing and Economic Development Strategies.
Advice on Financing and Facilitation: Assistance in researching and accessing national and European funds for tourism development.
Economic Development Plans.
Development of strategies to stimulate local economic growth through tourism.
Implementation and Monitoring.
Strategic and Operational Planning.
Development of a detailed action plan with timeline and specific objectives.
Evaluation and Feedback.
Collection of feedback from tourists and local stakeholders to continuously improve the offerings.